Discover why American cars face challenges in Japan despite the absence of tariffs. This article explores market misalignment, consumer preferences for compact vehicles, and the success of foreign luxury brands amidst U.S.-Japan trade relations.

Toyota unveils the Land Cruiser ROX concept at the 2025 NY Auto Show - an open-air SUV reimagining the iconic off-roader with a sliding soft-top, custom doors, and TRD-tuned suspension. This rugged concept signals Toyota's ambition to compete with Jeep Wrangler and Ford Bronco

Shinkin Bank celebrates a decade-long partnership with Elegant Import & Export, discussing tailored banking solutions to support its growing international presence. Discover the collaboration's impact on the global auto market.

Suzuki Motor Corporation is set to launch the all-new Jimny Nomade on April 3, 2025. The first five-door model in the iconic Jimny series offers enhanced comfort, robust 4WD capabilities, and stylish design in a compact format. Due to high demand, pre-orders have already exceeded

Discover Toyota's Woven City, a pioneering project that blends sustainability with advanced mobility. Explore the innovative design and technologies shaping a connected future in a real-life urban laboratory.

Discover AdBlue (Diesel Exhaust Fluid) and its role in reducing nitrogen oxide (NOx) emissions with Selective Catalytic Reduction (SCR) systems. Learn about its composition, environmental benefits, and how it helps diesel engines meet strict emissions regulations.

Discover the exclusive Rolls-Royce Wraith Eagle VIII Collection, a luxurious tribute to aviation history with only 50 units worldwide and Only 1 Unit in Japan. Own a piece of automotive heritage today!

Nissan collaborates with Radi-Cool to create advanced heat-reflective paint that cools vehicles by reducing internal and external temperatures. Early tests show significant effectiveness, but challenges with paint thickness remain.

Nissan Motor Co. and Honda Motor Co. form a strategic partnership focused on developing technologies for electrification and software-defined vehicles, aiming for a sustainable automotive future.

Toyota, Mazda, and Subaru announce a partnership to develop next-generation internal combustion engines (ICE) that will run on synthetic fuels, liquid hydrogen, and various biofuels.